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Humble Beginnings Make For Great Stories.

October 22, 2013 by Iva Pawling

We started Richer Poorer three years ago with the simple idea of building a brand around a once neglected necessity, the sock. As anyone who has experienced the first years of a startup will tell you, it’s full of ups, downs, and experiences that not only shape the brand, but the people behind i Continue Reading...
California Cotton

October 7, 2013 by Joe Tornatzky

While driving through the San Joaquin Valley this weekend, we spotted cotton growing auspiciously on the side of the freeway. So we stopped and snapped a couple pictures of the lawless cotton sitting under the California sun. In the future we would love to grow our own cotton domestically for our Continue Reading...
Socks Organized Neatly

October 2, 2013 by Joe Tornatzky

Our Summer '13 Photography Intern, Anothony Penna, is starting his Sophomore year at UC Santa Cruz and we decided to send him off in style with one last big project. The idea was to craft a submission to the popular blog Things Organized Neatly. We follow the blog on Tumblr and enjoy the symmetry a Continue Reading...
Iron & Resin x Richer Poorer

August 22, 2013 by RP

We created these with our friends over at Iron & Resin. There are four patterns to choose from - Anchor Piston Logo , Moto Tires, Waves, and Tire Treads. Proudly made in the USA. Available Friday 8/9 (Anchor style coming in two weeks). This short day-in-the-life clip features our new Iron & Continue Reading...
How To 002 – Ankle Socks – Be An All Star

August 5, 2013 by RP

Our second How To installation looks at the fundamentals of building an All Star look. All Stars speak their fashion sense with a lower profile voice. You can’t go wrong with an old favorite that goes beyond current trends. Try updating your look with our ankle socks. The ankle sock is low pro en Continue Reading...
Sock Production and Domestic Manufacturing

August 5, 2013 by Joe Tornatzky

This past winter, we went to North Carolina, the heart of the hosiery industry, to experience first-hand how our socks are made. We met with Dan St. Louis, founder of manufacturing solutions center (MSC). He showed us the ins and outs of the process as well as educated us on the state of domestic ma Continue Reading...
Old Glory

August 5, 2013 by RP

Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Old Glory - Stars and Stripes socks. Continue Reading...
How To 001 - Ankle Socks

August 5, 2013 by RP

Introducing our "How To" series. The first category in our tutorial is the ankle sock. Whether you play it safe or push the envelope in the personal style category, there’s an ankle style for you. The ankle offers the opportunity to continue showing off sock style even as the weather heats up. W Continue Reading...

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