Who needs a tailor when you can roll your pants? California based Richer Poorer and online men’s apparel brand, Bonobos, have joined forces to instruct all men how to properly roll their pants. Together, these premium brands believe that employing the appropriate roll to accent an outfit is a fundamental skill every guy should learn. Richer Poorer and Bonobos are inspiring men everywhere to Tame the Roll, and show socks the light.
There are four simple techniques to Tame the Roll:
THE STANDARD - A one to two-inch cuff, simple yet classic.
THE RUSTLE - A quick and messy look, dubbed the imperfect roll.
THE SODA POP - A three to four inch cuff, greaser approved.
THE PINCH HIT - A pinched roll, in homage to America’s favorite past time.
The Tame the Roll campaign, which kicks off this October, will utilize social media to encourage user-generated content and interaction via a Tumblr based site (tametheroll.com), along with Twitter and Facebook. A paid advertising version of the campaign videos will also run for the month of October on the Effect LA network, a digital based video ad-network in all Coffee Bean & Tea Leaf locations.